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Crummer Faculty Directory

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Departmental Listing | Emeritus Faculty | Adjunct Faculty | List All
  Greg W. Marshall Charles Harwood Professor of Marketing and Strategy
Office Phone:407.691.1150
Fax: 407.691.1151
Email: gmarshall@rollins.edu
Office Location: 302
B.A. University of Tulsa
M.B.A. University of Tulsa
Ph.D. Oklahoma State University

Dr. Marshall has served on the faculties of the University of South Florida, Texas Christian University, and Oklahoma State University where he also was Director of the Executive MBA Program. His principal teaching areas are Strategic Marketing, Marketing Management, and Business Strategy. In 2002 he received the Outstanding Marketing Teachers’ Award from the Academy of Marketing Science based on his work over the years in MBA education and in 2003 he received the Chandler Freitz Teaching Award at OSU, which recognizes the top professor in the evening (professional) MBA program. Dr. Marshall has published over 35 articles in refereed business journals and is coauthor (with Crummer Professor Mark Johnston) of the textbooks Sales Force Management (8th ed. - McGraw-Hill/Irwin) and Relationship Selling and Sales Management (1st ed., McGraw-Hill/Irwin). He is also coauthor of Marketing: Real People, Real Choices (4th ed., Prentice Hall). He serves on the editorial review boards of the Journal of the Academy of Marketing Science, Journal of Business Research, Industrial Marketing Management, and Journal of Marketing Theory and Practice. Dr. Marshall is Immediate Past-President of the American Marketing Association Academic Division, is Past-President of the Society for Marketing Advances, and presently serves as Secretary-Treasurer of the Academy of Marketing Science. He is Editor of the Journal of Personal Selling & Sales Management and is a member of the board of Directors of the Direct Selling Education Foundation. Prior to entering academe, he held industry positions in sales management, product management, and retail management with firms such as Warner-Lambert, the Mennen Company, and Target Corporation. He also has served as a consultant and trainer for a variety of organizations.



Course Information
If course title is a link, click it for the syllabus
Introduction to Strategy - EAMBA (MGT 502 15 A)
Fall 2009
September 14 – October 23, 2009

Course Evaluation MGT 502 15A


Introduction to Strategy - EAMBA (MGT 502 15 B)
Fall 2009
September 14 – October 23, 2009

Course Evaluation MGT 502 15B


Strategic Marketing - EAMBA (MGT 606 01)
Fall 2009
Course Evaluation MGT 606 01


Introduction to Strategy - EAMBA (MGT 502 16)
Spring 2010
January 18 – Febrary 26, 2000

Course Evaluation MGT 502 16


Strategic Marketing - CMBA (MGT 606 27)
CMBA 27
Spring 2009
March 13 – April 10

Course Evaluation MGT 606 27


Management Policy (MGT 612)

Marketing Management (MKT 501)

Teaching Schedule
MondayTuesdayWednesdayThursdayFridaySaturday
 MGT 502 12A
1:00 P – 4:00 P
Fall 2009


MGT 502 16
1:00 P – 4:00 P
Spring 2010
MGT 502 15B
1:00 P – 4:00 P
Fall 2009

MKT 606 01
8:30 A - 11:30 A
Fall 2009
 CMBA MKT 606
Spring 2010
Mar 13 – Apr 10
CMBA MKT 606
Spring 2010
Mar 13 – Apr 10
Office Hours
and by appointment